At Grass Direct we are on a journey to be more than just a carbon neutral company. We aren’t talking the talk about being carbon neutral far into the future, we are making changes and having a positive impact on the world, right here right now.
For every square meter of flooring sold we plant a tree.
We are on a tree planting mission. We are planting trees both here in the UK and abroad with every square meter of flooring we sell. It’s all about CO² reduction, the more trees we plant the more CO² we can remove. We are punching well above our weight for a company of our size, we have already planted trees since August 2020 and this number is growing every day! It’s also worth knowing that all our wood flooring is sustainably sourced and is either PEFC or FSC certified. All our tree planting figures are extra on top of our sustainable sourcing which plants trees as well.
Cleaning Up Our Oceans
Since August 2020 we have removed 26,748kg of plastic from the ocean, that’s the equivalent of 1,069,905 plastic bottles. This number is growing daily and whilst our contribution is literally a ‘drop in the ocean’ compared to the scale of the problem that’s no reason to not do anything. We are committed to positive actions that make a real difference and our hope is that many other companies follow this path.
Whilst we are on a tree planting mission we recognise the importance of protecting habitats as deforestation is one of the biggest threats to the planet. We are working with the Rainforest Trust and supporting various projects across the world with donations that directly protect huge areas of Rainforest. To date we’ve funded the protection of 29,979 acres of Rainforest.
Alongside our environmental initiatives, we’re passionate about improving the homes and lives of local communities. We are proud supporters and fundraisers of amazing organisations such as Shelter, The Princes Trust and the Woodland Warrior Programme as well a large number of other charities across the UK.
Eco Product Development
We strive to develop innovative products that contribute to preserving our planet. So far we’ve introduced carpet underlay made from recycled plastic, and carpets made from nylon fish nets retrieved from the Ocean.